This song isn't even out yet and I freaking love it. It it sort of like Cyndi Lauper crossed with gloomy Swedish synth-pop; which just happen to be two things I love. That being said it makes perfect sense that I would be in love with this. But there are other reasons as well.
The main reason is that this song symbolizes everything I love about the Internet. "Waterfall" is the first song from the new label Pop Justice Hi-Fi; which is a spin-off of the popular Pop Justice blog.
Pop Justice is great because it is as tongue-in-cheek as it is sincere its unpretentious love of good pop music. It is the Pitchfork of pop music and by writing that sentence you should understand the greatness of such a statement. In the era of the "long tail" Pop Justice saw a gap in the way good pop music was appreciated & covered (i.e. NOT Covered) by the mainstream music press and the successfully filled it. The whole concept is an inspiration to anyone starting a website or blog on a very specific topic: Be original and know your audience and the sky is the limit.
Hopefully that success will spill over into their new endeavor Pop Justice Hi-Fi their new music label (that's right...a blog led to music label). I hope it succeeds because plan on buying this song and other "above average pop tunes" from them in the future.
Friday, August 6, 2010
Posted by Verse Chorus Fade at 7:54 PM